WOW presents creative programmes in schools and communities that are aimed at developing language, literacy and the arts and contributes to the broadening perspectives of all participants.
A variety of reading and writing projects assist learners to find both pleasure and understanding in the written word. WOW assists potential tertiary study students to obtain all the required information for registration and awards WOW SU student bursaries to talented candidates.
The Sanlam WOW Spelling Festival is the largest spelling competition in the country. It takes place across all nine provinces and gives young learners early exposure to Stellenbosch University and the opportunities that tertiary study can afford.
WOW also presents an annual programme at the Toyota SU Woordfees that celebrates the value of the written and spoken word in all of its forms.