Toyota South Africa Motors (TSAM), through the Toyota Stellenbosch University (SU) Woordfees, is proud to be able to bring such a prestigious festival into the living rooms of arts and culture enthusiasts across the country. We regret that Covid-19 has made it impossible for events like the Toyota SU Woordfees to be staged in front of live audiences, but we hope that the pop-up TV channel will help us build more meaningful connections with our audiences as we see the arts and culture as a strong fabric for social cohesion.
While we remain sensitive to the reality that most artists continue to suffer immensely financially due to Covid-19 related restrictions, we see the pop-up TV channel as an ideal compromise – we would like to protect the lives of both our artists as well as our festivalgoers. We hope our audience will relish the fact that there are no tickets to pay and no travels involved, and that viewers will have the freedom to create their own schedules or even record the shows to watch later.
TSAM would like to reaffirm that its partnership with the SU Woordfees enables Toyota to play an even bigger role in the development and recognition of arts and culture in our society.
- Leon Theron, Senior Vice President of Sales and Marketing: Toyota South Africa Motors