Toyota South Africa Motors (TSAM), through the Toyota Stellenbosch University (SU) Woordfees, is proud to be able to bring such a prestigious festival into the living rooms of arts and culture enthusiasts across the country. We regret that Covid-19 has made it impossible for events like the Toyota SU Woordfees to be staged in front of live audiences, but we hope that the pop-up TV channel will help us build more meaningful connections with our audiences as we see the arts and culture as a strong fabric for social cohesion.
While we remain sensitive to the reality that most artists continue to suffer immensely financially due to Covid-19 related restrictions, we see the pop-up TV channel as an ideal compromise – we would like to protect the lives of both our artists as well as our festivalgoers. We hope our audience will relish the fact that there are no tickets to pay and no travels involved, and that viewers will have the freedom to create their own schedules or even record the shows to watch later.
TSAM would like to reaffirm that its partnership with the SU Woordfees enables Toyota to play an even bigger role in the development and recognition of arts and culture in our society.
The Woordfees pop-up channel is a testimony to the continuous innovation of the Toyota SU Woordfees team. Across all industries, people have had to invent new ways of doing during the pandemic, and people working in the performing arts have had to fight many uphill battles in this time. This wonderful initiative provides artists and audiences a unique way of experiencing the magic of Woordfees.
Media24 is a proud supporter of the arts which provide a beacon of hope and inspiration – even more so in these unusual times. Thank you to all the organisers and artists, who have been especially hard hit by the pandemic, for their dedication to keeping the arts alive in spite of all the challenges.
Because of the pandemic, stages are empty and festival tents are silent across the country. The Toyota SU Woordfees, however, has kept the flag of the arts flying and has come up with virtual and other highly innovative solutions and offerings. We are grateful that we will now be able to experience performances in the comfort and safety of our own homes, and also for the ways in which the Woordfees is still creating opportunities for artists and serving and inspiring a community of festivalgoers.
The popular Woordfees has changed shape, but the festival programme still offers a broad variety. So get your diary ready and support and enjoy this celebration of the unquenchable creative spirit. May we see one another in person again in Stellenbosch next year.
MultiChoice is thrilled to broadcast the Toyota SU Woordfees on DStv and to continue to support the festival through kykNET that has been a media partner for some years. The performing arts and live events were hard hit by the pandemic, and the creative industries cannot flourish without the energy and talent nurtured by theatres and festivals currently battling for survival. We hope this festival pop-up channel will bring the arts closer to our customers, and they can enjoy great content in the comfort and safety of their homes.
Covid-19 forced artists to experiment and find new platforms. The Afrikaans festivals took the lead and, through various projects, brought new structures and innovation to our industry.
An exciting new initiative in this tradition, is the Toyota SU Woordfees pop-up TV channel that brings the festival into your home – the safest place to be.
The survival of the arts matter because people matter. Theatre and live performances are some of the most powerful ways for individuals to come together and build communities through shared experiences. That is what arts festivals do par excellence.
And it is why kykNET invests in all of the producing arts festivals and the Fiestas every year. We want to give back to the performing arts industries from which we are able to draw so much of the quality talent for our programmes. We are also the only local channel that records and broadcasts classical music performances.
kykNET is extremely proud to be part of this project. This pop-up channel is the first of its kind and a refreshing addition to the DStv channel offering – a unique, one-time opportunity to experience the Woordfees across the country and the whole of Namibia.